Ninety-nine percent of the SaaS apps I review fail to use sufficient contrast to pass accessibility standards. If this was due to poor design choices or an uneducated designer, we could argue for a while and move on. But, given the bold title of this post and the sheer number of SaaS that ignore accessibility […]

People refer to UX in many ways, the most common being User Experience or Usability. But for many, UX design is a mystery. So, let’s look at what UX design is and what it is not. What UX design is If we take a look at Wikipedia, we’ll see the following definition of UX: User

It’s a little harsh to admit, but many see UX as the ugly stepsister of UI. While UI focuses on aesthetics and visual appeal, UX is often perceived as bland and unremarkable. However, should we discount UX as a mere inconvenience? We certainly hope not! In today’s fast-paced digital landscape, the importance of UX cannot

The SaaS signup process is where your customer’s journey begins. This initial experience can make or break conversion rates and set expectations for the rest of their time with you. Getting it right is crucial! A customer’s first interaction with your software is through your signup form. First impressions count, so making the process quick

Where do you draw the line between a walkthrough and onboarding? Or are these terms interchangeable? I asked this very question on Twitter. The new customer journey Even experienced founders differ in their definitions of walkthroughs and customer onboarding. Many use these terms interchangeably and expect others to know what they mean. So, let’s look

Product teams tend to think they design easy-to-use software. After all, that’s our job, right? This ease of use is even bragged about on our landing pages. But can we truly presume to be in the mind of our customers?