Your SaaS signup flow works 24 hours a day, 7 days a week. It’s the first interactive experience a new user has of your product, and even at this early stage, it’s full of make-or-break moments. Nail it, and you’ll get more trial users. Screw it up, and they’ll disappear before experiencing the 134-click guided […]
SaaS signup flows: best practices, examples, and common mistakes Read More »
We experience interaction and feedback loops from the moment we wake to the moment we sleep. They are the online version of action-reaction. The most common example of an interaction and feedback loop is one we take for granted. What happens when your mouse (cursor) moves across an interactive element? The cursor changes from an
Why consistent interaction and feedback loops matter in SaaS UX Read More »
What is whitespace? I should start by saying that whitespace (sometimes called negative space) doesn’t have to be white. It can be any color. It simply refers to the space surrounding elements within a design. Used in conjunction with good hierarchy, correct color ratios, and consistent design patterns, whitespace magically elevates design efforts by highlighting
Whitespace and SaaS design: How to improve user experience Read More »
Earlier this week, I stumbled across a UX faux pas. You can see it in the GIF below. Not sure what you’re looking at? Imagine the following: You’re browsing a website and decide to click on an element that interacts with your cursor. You know it’s interactive because the animation tells you this is the
Product design consistency: Avoiding user confusion Read More »
Have you ever logged into an app and felt overwhelmed by the sheer amount of information on the screen? Unsure where to focus your attention or even a little claustrophobic? These feelings often stem from poor hierarchy—a common design mistake that can ruin a user’s experience. So, what is hierarchy in SaaS design? First, let’s
The importance of hierarchy in SaaS design Read More »
Ninety-nine percent of the SaaS apps I review fail to use sufficient contrast to pass accessibility standards. If this was due to poor design choices or an uneducated designer, we could argue for a while and move on. But, given the bold title of this post and the sheer number of SaaS that ignore accessibility
How low contrast ratio design is slowly killing your SaaS Read More »
People refer to UX in many ways, the most common being User Experience or Usability. But for many, UX design is a mystery. So, let’s look at what UX design is and what it is not. What UX design is If we take a look at Wikipedia, we’ll see the following definition of UX: User
What is UX design? Read More »
It’s a little harsh to admit, but many see UX as the ugly stepsister of UI. While UI focuses on aesthetics and visual appeal, UX is often perceived as bland and unremarkable. However, should we discount UX as a mere inconvenience? We certainly hope not! In today’s fast-paced digital landscape, the importance of UX cannot
UX, the ugly stepsister of UI Read More »
Where do you draw the line between a walkthrough and onboarding? Or are these terms interchangeable? I asked this very question on Twitter. The new customer journey Even experienced founders differ in their definitions of walkthroughs and customer onboarding. Many use these terms interchangeably and expect others to know what they mean. So, let’s look
How to improve your SaaS customer onboarding Read More »
Product teams tend to think they design easy-to-use software. After all, that’s our job, right? This ease of use is even bragged about on our landing pages. But can we truly presume to be in the mind of our customers?
Product design and user testing. I know how it works… Read More »
